Ashlee' Samuels
Ashlee “Ash” Samuels is a filmmaker, creative director, and visionary entrepreneur with over 15 years of experience bringing brands, stories, and platforms to life across film/TV, live events, and digital culture.
As the Founder and Executive Creative Director of CRASH! Creative, she has led creative strategy and visual direction for hundreds of companies, public figures, and campaigns—blending storytelling, design, and innovation.
From nationally televised productions to branded campaigns and live experiences, Ash’s work spans entertainment, tv/film, business development, and sports marketing. A former Division I athlete, she approaches every project with discipline, leadership, and a deep respect for "the process".
Her production credits include standout projects on BET, MTV, VH1, and Lifetime, where she has served as art director, prop master and key visual designer—guiding everything from title design, to key art and VFX.
Over the course of her career, Ash has developed and launched over 500 custom websites and is the creator of two tech platforms: BlueprintLite, for next-gen digital profiles, and Pitch-Reels, a web-based pitch and presentation system for filmmakers, creatives and entrepreneurs.
At the heart of Ash’s work is a commitment to purposeful, culture-forward storytelling—whether directing a documentary, building a brand, or developing a new way to share ideas with the world.
Ashlee “Ash” Samuels is a filmmaker, creative director, and visionary entrepreneur with over 15 years of experience bringing brands, stories, and platforms to life across film/TV, live events, and digital culture.
As the Founder and Executive Creative Director of CRASH! Creative, she has led creative strategy and visual direction for hundreds of companies, public figures, and campaigns—blending storytelling, design, and innovation.
From nationally televised productions to branded campaigns and live experiences, Ash’s work spans entertainment, tv/film, business development, and sports marketing. A former Division I athlete, she approaches every project with discipline, leadership, and a deep respect for "the process".
Her production credits include standout projects on BET, MTV, VH1, and Lifetime, where she has served as art director, prop master and key visual designer—guiding everything from title design, to key art and VFX.
Over the course of her career, Ash has developed and launched over 500 custom websites and is the creator of two tech platforms: BlueprintLite, for next-gen digital profiles, and Pitch-Reels, a web-based pitch and presentation system for filmmakers, creatives and entrepreneurs.
At the heart of Ash’s work is a commitment to purposeful, culture-forward storytelling—whether directing a documentary, building a brand, or developing a new way to share ideas with the world.
A creative director, and visionary entrepreneur with over 15 years of experience shaping brands, building platforms, and producing compelling content across film/TV, live events, and culture. As the Founder and Executive Creative Director of CRASH! Creative, Ash has led the creative vision for hundreds of companies, public figures, and productions—at the intersection of storytelling, strategy, and design.
A creative director, and visionary entrepreneur with over 15 years of experience shaping brands, building platforms, and producing compelling content across film/TV, live events, and culture. As the Founder and Executive Creative Director of CRASH! Creative, Ash has led the creative vision for hundreds of companies, public figures, and productions—at the intersection of storytelling, strategy, and design.
Ash is a filmmaker who operates at the intersection of narrative design, cultural storytelling, and visual innovation. She has developed and co-developed a wide range of original works including documentaries, series, scripted films, short-form content, and stage plays. Her work is defined by its emotional clarity, visual intentionality, and deep cultural resonance.
Ash’s storytelling is grounded in purpose and impact—centered around elevating underrepresented voices and real-world narratives. Her original documentary-driven projects like The Blueprint Series, What I Do It For, and other in-development titles reflect her commitment to shaping stories that educate, inspire, and transform.
Whether on-set, in the editing room or guiding the creative from inception to execution, Ash builds worlds that blend cinematic quality with brand relevance and social value.
From script to screen, and from the stage to the streaming platform, Ash approaches every project as both an artist and an architect—ensuring that every detail, from visual tone to strategic messaging, contributes to a story that moves people.
Ash is a filmmaker who operates at the intersection of narrative design, cultural storytelling, and visual innovation. She has developed and co-developed a wide range of original works including documentaries, series, scripted films, short-form content, and stage plays. Her work is defined by its emotional clarity, visual intentionality, and deep cultural resonance.
Ash’s storytelling is grounded in purpose and impact—centered around elevating underrepresented voices and real-world narratives. Her original documentary-driven projects like The Blueprint Series, What I Do It For, and other in-development titles reflect her commitment to shaping stories that educate, inspire, and transform.
Whether on-set, in the editing room or guiding the creative from inception to execution, Ash builds worlds that blend cinematic quality with brand relevance and social value.
From script to screen, and from the stage to the streaming platform, Ash approaches every project as both an artist and an architect—ensuring that every detail, from visual tone to strategic messaging, contributes to a story that moves people.
Ashlee' has been the visual force behind the look and feel of dozens of nationally distributed TV and film productions. As a production designer, art director, and visual designer, she has brought cinematic style and graphic precision to a wide range of projects across BET, MTV, VH1, and Lifetime.
Her creative contributions span title design, on-screen graphics, key art, VFX, prop creation, set aesthetics, and custom branding—all crafted to support and elevate the visual identity of a production.
From the sophisticated visual effects and authentic tone of Wake, to the holiday warmth of The Christmas Lottery and A Wesley Christmas, and the sleek drama of Hush and Stalked Within, Ash has shaped visuals that deepen narrative, reinforce tone, and enhance audience immersion.
Whether designing original title sequences or building physical props, Ash approaches every element with intention—translating scripts into visual languages that strengthen the story and stay with viewers long after the credits roll.
Ashlee' has been the visual force behind the look and feel of dozens of nationally distributed TV and film productions. As a production designer, art director, and visual designer, she has brought cinematic style and graphic precision to a wide range of projects across BET, MTV, VH1, and Lifetime.
Her creative contributions span title design, on-screen graphics, key art, VFX, prop creation, set aesthetics, and custom branding—all crafted to support and elevate the visual identity of a production.
From the sophisticated visual effects and authentic tone of Wake, to the holiday warmth of The Christmas Lottery and A Wesley Christmas, and the sleek drama of Hush and Stalked Within, Ash has shaped visuals that deepen narrative, reinforce tone, and enhance audience immersion.
Whether designing original title sequences or building physical props, Ash approaches every element with intention—translating scripts into visual languages that strengthen the story and stay with viewers long after the credits roll.
As a digital innovator, Ash has personally developed and launched over 500 custom websites, and recently introduced two original technology products: BlueprintLite, a digital profile experience for modern brand storytelling, and Pitch-Reels, a web-based platform for delivering elevated pitch decks and creative presentations. Both tools are designed to empower visionaries, creatives, and entrepreneurs to present their value with clarity, confidence, and style.
As a digital innovator, Ash has personally developed and launched over 500 custom websites, and recently introduced two original technology products: BlueprintLite, a digital profile experience for modern brand storytelling, and Pitch-Reels, a web-based platform for delivering elevated pitch decks and creative presentations. Both tools are designed to empower visionaries, creatives, and entrepreneurs to present their value with clarity, confidence, and style.
Ash’s career spans a rare combination of expertise across entertainment, business development, and sports culture. A former Division I athlete turned creative powerhouse, she brings the same discipline, leadership, and team-building instincts to every project she produces. Her impact includes the visual and brand development of major sports summits, national symposiums, athlete-driven campaigns, and high-visibility live events—bridging the gap between performance and presence, on and off the court.
Ash’s career spans a rare combination of expertise across entertainment, business development, and sports culture. A former Division I athlete turned creative powerhouse, she brings the same discipline, leadership, and team-building instincts to every project she produces. Her impact includes the visual and brand development of major sports summits, national symposiums, athlete-driven campaigns, and high-visibility live events—bridging the gap between performance and presence, on and off the court.
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